Ford Lifestyle Collection
A bespoke e-commerce build for Ford's UK lifestyle collection, with a connected dealer commerce platform.
Overview
Ford Lifestyle Collection is Ford's official UK merchandise range. The project combined a customer-facing shop with a dealer commerce platform, bringing two distinct buying journeys into the same build.
Jack designed and developed the site through Crox, working with Your Brand Merchandise. The work covered the bespoke storefront and the dealer platform connected to it.
Inside the build
A bespoke storefront
A custom e-commerce experience for the clothing and merchandise collection, developed from Figma designs into WordPress and WooCommerce.
Dealer commerce
A connected platform for the dealer network, extending the build beyond the public shop to support its trade users.
Two audiences, one build
The public shop needed to present the collection as a retail brand. The dealer side had a different purpose, serving an established business network. Designing both meant considering the customer experience and the practical requirements of dealer commerce together.
The completed build did not launch following changes on the client's side. The site currently online is the earlier version.
Delivered by Jack Stephen through Crox. Included here with permission.